Athleisure Wear Goes From The Gym, To The Street To The Workplace
Selena Gomez and PUMA. Jaden Smith and New Balance. Pharrell Williams and Adidas. Sean Mendes and NIKE. The list of celebrities who have partnered with shoe manufacturers to create sneaker brands with runway looks that cater to the ever-growing sport leisure footwear category is, as they say, “off the charts.” Given the popularity of bringing street styles into the workplace, it makes sense that working professionals are also looking for athletic-inspired safety footwear to wear on the job. Leading the way in that category is Mellow Walk, maker of top-line safety shoes Canada.
From its shoe factory in Toronto, Mellow Walk has been manufacturing comfortable safety shoes since 1993. Mellow Walk safety shoes are available from safety specialists across North America and in select international markets. As a men’s and women’s safety shoe manufacturer, Mellow Walk has always been ahead of the curve when it comes to the athleisure category. The Owen and Jessica safety shoes are perfectly suited to cater to the performance-inspired safety footwear market.
Given the growth potential of athleisure footwear in the casual footwear market, Mellow Walk knew that today’s workers would eventually demand options for sophisticated lightweight safety shoes Canada to wear to work. Mellow Walk’s team went to work designing shoes that people could comfortably wear on the job,or on the street or. Our white soled Jessica sneakers, for example, radiate old school charm while providing comfort and safety that satisfies necessary safety codes. Mellow Walk has always manufactured a variety of comfortable all-leather casual safety shoes, so it knew that workers in industrial areas requiring toe protection would gravitate towards a safety shoe approved to ASTM and CSA standards for impact and static dissipation – especially if it was a shoe they could also feel comfortable about wearing on the street like a typical fashion sneaker.
In developing this new project, Mellow Walk’s designers started by using a brand-new sneaker last, the solid foot-form that gives the final shoe its shape, to ensure the look was right for the market we were targeting. The design team also opted for white interior lining, white stitching and white laces to unify the look with the all-rubber white sole. With strong reaction to the Jessica skater shoe collection, Mellow Walk expanded the project into the Owen collection for men. Together, we are reshaping the athleisure market by manufacturing top quality athletic-inspired Canadian made shoes for the workplace – or a night on the town.